Here is to the crazy ones

[youtube http://www.youtube.com/watch?v=VCz_SiPD_X0?wmode=transparent]

Steve Jobs talking about Apple and its core values. A great lesson in marketing and branding.

“Apple at the core its core value is that we believe that people with a passion can change the world… Those people who are crazy enough to think they can change the world are the ones who actually do.”

Worth it.