What do you think of this video?
Tag: Viral Campaign
Coca Cola is celebrating their 125 birthday in style. They’ve got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank their fans, they are even going to light up some photos from Facebook, Flickr, Twitter, and more.
This guy Matthew got glasses tattooed to his face. Crazy, huh? Almost to crazy to be true. I don’t know if this is real or fake but I do know that this is part of a viral campaign to promote Ray Ban.
I have to say, there is some insane genius too this video. At first it certainly is bewildering. However, the campaign has reached its goal since getting a global audience to actively talk about a brand is the whole point, controversy or not. I think this idea is genius on many levels – most notably using the internet in an effective way to get the Ray-Ban name talked about with limited to no media spendings.
Is the guy who got glasses tattooed on his face a total idiot? Absolutely (in case it really is a permanent tattoo). However, give this guy his 2 minutes of fame by watching the vid. If the tattoo is permanent, he will be punished for life.