Viral Campaign

Coca Cola is celebrating their 125 birthday in style. They’ve got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank their fans, they are even going to light up some photos from Facebook, Flickr, Twitter, and more.

Productivity Coca Cola, Friendship, Viral Campaign

Great idea: The Coca Cola Friendship Machine

12. May 2011 Manuel Koelman

[youtube http://www.youtube.com/watch?v=xBWFzKZEf1M]

via youtube.com

Productivity Flashmob, T-Mobile, Viral Campaign

Cool: The T-Mobile Welcome Back

1. November 2010 Manuel Koelman

via youtube.com

Nice flashmob-viral-ad by T-Mobile. Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5.

Productivity Mockumentary, Plastic Bag, Viral Campaign

The Majestic Plastic Bag – A Mockumentary

28. September 2010 Manuel Koelman

via youtube.com

Productivity Gillette, Roger Federer, Tennis, Viral Campaign

Crazy Roger Federer Trick Shot a Viral Hit for Gillette

22. August 2010 Manuel Koelman

via mashable.com

Productivity Coca Cola, Marketing Campaign, Viral Campaign

Great Marketing Campaign: Coca-Cola Happiness Machine

22. July 2010 Manuel Koelman

Productivity Ad, Ray Ban, Video, Viral Campaign

Guy Has Glasses Tattooed On His Face

14. January 2010 Manuel Koelman

This guy Matthew got glasses tattooed to his face. Crazy, huh? Almost to crazy to be true. I don’t know if this is real or fake but I do know that this is part of a viral campaign to promote Ray Ban.

I have to say, there is some insane genius too this video. At first it certainly is bewildering. However, the campaign has reached its goal since getting a global audience to actively talk about a brand is the whole point, controversy or not. I think this idea is genius on many levels – most notably using the internet in an effective way to get the Ray-Ban name talked about with limited to no media spendings.

Is the guy who got glasses tattooed on his face a total idiot? Absolutely (in case it really is a permanent tattoo). However, give this guy his 2 minutes of fame by watching the vid. If the tattoo is permanent, he will be punished for life.