The Influencer Rate Check
Don't guess. Don't get ripped off. A fair market baseline for your next campaign.
How it works
Enter the influencer's follower count.
Enter their average likes per post.
The tool calculates their Engagement Rate (Likes / Followers × 100).
A base rate of $10 per 1,000 followers is applied.
The rate is adjusted by an Engagement Multiplier:
Low (<1.5%): 0.8x
Average (1.5-3.5%): 1.0x
High (>3.5%): 1.3x
Viral (>8.0%): 1.5x
Why it matters
Influencer pricing is the Wild West. Brands often overpay by 500% because they don't know the baseline. Creators often undercharge and burn out.
This tool gives you a neutral starting point based on market data. Use it to anchor your negotiations and ensure both sides win.
The Math
Base Rate = (Followers / 1,000) × $10
Engagement Rate = (Average Likes / Followers) × 100
Final Rate = Base Rate × Engagement Multiplier
Range = Final Rate × [0.9, 1.2]