/ Marketing

The Influencer Rate Check

Don't guess. Don't get ripped off. A fair market baseline for your next campaign.

An influencer rate calculator estimates a fair price per post from two inputs: follower count and engagement rate. The baseline is 10 euros per 1,000 followers, adjusted by an engagement multiplier from 0.8x to 1.5x. A creator with 50,000 followers and a 3% engagement rate lands around 450 to 600 euros per post, before you factor in usage rights or exclusivity.

How it works

Enter the influencer's follower count.

Enter their average likes per post.

The tool calculates their Engagement Rate (Likes / Followers × 100).

A base rate of €10 per 1,000 followers is applied.

The rate is adjusted by an Engagement Multiplier:

Low (<1.5%): 0.8x

Average (1.5-3.5%): 1.0x

High (>3.5%): 1.3x

Viral (>8.0%): 1.5x

Why it matters

Influencer pricing is the Wild West. Brands often overpay by 500% because they don't know the baseline. Creators often undercharge and burn out.

This tool gives you a neutral starting point based on market data. Use it to anchor your negotiations and ensure both sides win.

The Math

Base Rate = (Followers / 1,000) × €10
Engagement Rate = (Average Likes / Followers) × 100
Final Rate = Base Rate × Engagement Multiplier
Range = Final Rate × [0.9, 1.2]

Worked examples

Followers Avg. likes Engagement Suggested rate
20.000 200 1% 144 € - 192 €
50.000 1.500 3% 450 € - 600 €
100.000 5.000 5% 1.170 € - 1.560 €
30.000 3.000 10% 405 € - 540 €
Fair Market Rate (Per Post)
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Questions people ask

How much should you pay an influencer?

A common baseline is 10 euros per 1,000 followers, then adjusted for engagement. A 50,000-follower account with a 3% engagement rate works out to roughly 450 to 600 euros per post. Treat that as a starting anchor, not a fixed price. Usage rights, exclusivity, production effort, and the niche all push the real number up or down.

What counts as a good engagement rate?

For most accounts, 1% to 3% is normal, above 3.5% is strong, and anything past 8% is exceptional. Smaller accounts usually post higher rates than large ones. Engagement rate here is likes divided by followers, times 100. If an account has huge reach but very few likes, that is a warning sign worth checking before you pay.

Should I pay more for followers or for engagement?

Engagement, in most cases. Follower count sets the base rate, but a smaller creator whose audience actually reacts and buys is often worth more than a large account with dead followers. That is why this calculator multiplies the base rate by an engagement factor, from 0.8x for low engagement up to 1.5x for viral levels.