Social media & Tech

Productivity Facebook, Fail, Fan Page, Nestle, Social media & Tech

Nestle shares keep falling since their social media fail this morning

19. March 2010 Manuel Koelman

The nestle shares are going down fast. And this is all due to a social media fail they had on their Facebook Fanpage this morning. It started of with a Greenpeace video against palm oil Nestle is using (in German) and resulted in a classic social media fail.

Also check out the post on the wall of their fanpage with which it all started. Check out the comments too.

Update: I took out the flash chart of Nestle’s share price as it updated constantly and later on didn’t show the drop.

Productivity Comic, Facebook, Social media & Tech

Nice Comic: How to Suck at Facebook

29. January 2010 Manuel Koelman

via theoatmeal.com

Which one are you? Or should I ask: Which one are you not?

Productivity Marriage, Proposal, Social media & Tech, Video

Yet Another (Social) Media Proposal, This Time On The Weather Channel

30. December 2009 Manuel Koelman

First Twitter and Facebook now the Weather Channel. Wedding Proposals are getting broadcasted more and more through social media channels…

Productivity Enterprise 2.0, Event, Organizations, Process, Social media & Tech

The reason social media is so difficult for most organizations – It’s a process not an event

12. December 2009 Manuel Koelman

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

via sethgodin.typepad.com

This is one of the most fundamental things that organizations need to understand. A process requires persistence and patience. Two characteristics many organizations lack.

The decision for social media should always be a mid- to long-term decision. Of course it can/should be an iterative process and adjustments will be necessary. However, I believe the ROI of social media will show over time (and it might eventually show negative)…