Charging for your product helps you find out who your customers are. Discovering who your customers are is crucial and it isn’t as easy as it would seem. When a product first launches it can be picked up by a wide variety of groups. But a product can’t effectively target all types of users so decisions have to be made pretty early on about what type of customer you are targeting. Not charging for your product can push you towards making the wrong decision.Charging for the product helped us quickly figure out who our customers were going to be, what they wanted to accomplish and how we could help them. When you launch your next product ask yourself, “Am I looking for users or customers?” The answer should have a big impact on your decisions going forward.