Managing expectations is key for good relations with your stakeholders. It is e.g. crucial when “managing” your customers. In this video Gary Vaynerchuk explains why consumer expectations are changing. One of the main reasons is a change in the way way we are connected to people, products, brands, celebreties etc. Think social media like facebook fanpages, twitter etc.
As customers and fans are starting to expect personal, real and authentic interactions what will be the impact on your brand? What do you need to do to meet expectations of your customers? Or better, what do you need to do to outperform expectations?