logo

In this interview from 1993 Steve Jobs talks about Paul Rand, the designer of the NeXT logo (and many others like the IBM logo). There is a great quote in this interview about what is what like to work with Paul Rand.

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not. That’s up to you. You’re the client. But you pay me.” And there was a clarity about the relationship that was refreshing.