Ray Ban

This guy Matthew got glasses tattooed to his face. Crazy, huh? Almost to crazy to be true. I don’t know if this is real or fake but I do know that this is part of a viral campaign to promote Ray Ban.

I have to say, there is some insane genius too this video. At first it certainly is bewildering. However, the campaign has reached its goal since getting a global audience to actively talk about a brand is the whole point, controversy or not. I think this idea is genius on many levels – most notably using the internet in an effective way to get the Ray-Ban name talked about with limited to no media spendings.

Is the guy who got glasses tattooed on his face a total idiot? Absolutely (in case it really is a permanent tattoo). However, give this guy his 2 minutes of fame by watching the vid. If the tattoo is permanent, he will be punished for life.