Todd Sattersten

Todd Sattersten has published an eBook called Fixed to Flexible and it is about cost, price, margin, and the options we have for how to sell. It is a quick and good read. I especially recommend it for entreprepreneurs, product/marketing guys and sales people. It might change the way you look at pricing.

• The story of cost is that it always trends down. You can count on it.
• The story of price is that it is more flexible than you think.
• The story of margin is that is is a stark choice between opposing strategies.
• The story of options is that you have many more than you realize.

The way they are stated here they seem simple and obvious. However, I recommend you read the book. Every topic has a concise an entertaining explanation.