Implementation

The Enterprise 2.0 vision implies that organizations are benefiting from new tools and behaviors inspired by new ways we create and share information using social-channels and emergent platforms. You could also say: Enterprise 2.0 is the evolution from Communication to Conversation to Collaboration on an Enterprise-wide scale.

Some guidelines

• Enterprise 2.0 is not about the tools, its about the culture
• Enterprise 2.0 can have a profound impact on the organization, HR should be included quite early.
• Enterprise 2.0 is really about the conversation, not the medium.
• Every company is different: Not all companies have the same evolution, the same needs, or the vision for their 2.0

4 mindsets that can help implement Enterprise 2.0

• credibility
• authenticity
• decentralization
• openness

Best practices are:

• agile implementation – it is a dynamic process
• employees as ambassadors on the web
• openness is the rule: closed areas only by request
• executive and employee blogs
• comments allowed