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Instagram Engagement Rate Calculator

Your Instagram rate, against real benchmarks.

Instagram engagement rate = (likes + comments) / followers x 100. For example, 400 likes, 100 comments on 10,000 followers is a 5.00% engagement rate. The calculation runs in your browser and nothing is saved.

Instagram benchmarks

Tier Range What it means
Low under 1% Below the typical range; the audience is not reacting.
Average 1% to 3% Normal for many accounts, especially larger ones.
Good 3% to 6% Strong, common for engaged smaller creators.
Excellent over 6% Very high; typical only of nano and micro accounts.

General 2025 influencer-marketing benchmark ranges. Engagement falls as follower count rises, so compare like for like.

Other platforms

Engagement rate 5.00%

Questions people ask

What is a good Instagram engagement rate?

As a general 2025 guideline, 1 to 3 percent is average, 3 to 6 percent is good, and above 6 percent is excellent. Smaller accounts almost always show higher rates than large ones, so compare against accounts of a similar size.

How do you calculate Instagram engagement rate?

Add the likes and comments on a post, divide by your follower count, and multiply by 100. Averaging several recent posts gives a more honest number than a single viral one.

Is my data saved?

No. The calculation runs in your browser. You enter the numbers yourself and nothing is sent anywhere.