/ Marketing

TikTok Engagement Rate Calculator

Your TikTok rate, against real benchmarks.

TikTok engagement rate = (likes + comments + shares) / followers x 100. For example, 400 likes, 100 comments, 50 shares on 10,000 followers is a 5.50% engagement rate. The calculation runs in your browser and nothing is saved.

TikTok benchmarks

Tier Range What it means
Low under 3% Below TikTok norms, where reach is high.
Average 3% to 6% Typical for many creators on the platform.
Good 6% to 12% Strong engagement for the audience size.
Excellent over 12% Exceptional; the algorithm is pushing the content hard.

General 2025 benchmark ranges. TikTok rates run higher than Instagram because the For You feed drives reach beyond followers.

Other platforms

Engagement rate 5.50%

Questions people ask

What is a good TikTok engagement rate?

TikTok rates run higher than Instagram. As a 2025 guideline, 3 to 6 percent is average, 6 to 12 percent is good, and above 12 percent is excellent, because the For You feed pushes content well beyond your followers.

How do you calculate TikTok engagement rate?

Add likes, comments and shares on a video, divide by followers, and multiply by 100. Some marketers divide by views instead when a video reaches far beyond the follower base.

Is my data saved?

No. It is calculated in your browser and nothing is uploaded.